Put the customer at the heart of your DIGITAL transformation.
WHAT WORKED WELL LAST CENTURY IS INADEQUATE FOR THIS.
The orthodox approaches of yesterday are flawed and expensive.
MAINSTREAM CONSULTANCIES.
Traditional consultancies are expensive, lack real-world business expertise, and don’t always build durable capability.
MARKETING AGENCIES.
Agencies tend to have a front-end or channel focus, a tactical mindset, and often have inexperienced teams.
IN-HOUSING.
Staff often lack critical experience and have a bias towards an internal focus. Initiatives are at the risk of frequently changing priorities.
OUR AREAS OF FOCUS:
Leadership Team:
MARCUS MILLGATE. CEO
A highly regarded networked leader, turnaround marketeer, and accomplished CEO with a history of creatively led business acceleration and transformation in over 27 years of Marketing and Marketing Technology experience, Marcus’ career has taken him to many corners of the globe, with Executive appointments in London, New York, Kuala Lumpur, Sydney and more recently Seoul. A global brand, retail and media strategist with a focus on igniting behavior change, Marcus has consulted with many of the world’s leading brands and retailers namely; Clear Channel Worldwide, Chrysalis Music, Samsung, KIA, Diageo, Heineken, LG, Kimberly Clark, Coca-Cola, Target, Goodman Fielder, General Mills and Lion. Marcus led the repositioning of Chrysalis Music’s network of radio stations across the UK, launched Clear Channel’s multi-platform media offering in the USA now operating as iHeart Media. He led WPP’s retail practice across Asia, and more recently authored the global retail guideline for LG Electronics in Korea.
GRAHAM CHRISTIE. CO-FOUNDER + NON EXECUTIVE DIRECTOR.
Graham is an accomplished APAC digital leader. He has held senior management positions in global marketing services holding companies in the UK and Australia. A highly credentialed digital executive, Graham has been a pioneer in mobile customer marketing and communications for over 14 years initially with Vodafone, then as a founding partner at Big Mobile Group where he built the business to leadership and international expansion. He was the inaugural chairperson of the iAB Mobile Council, and Australia’s Board representative on the APAC Mobile Marketing Association based in Singapore. Graham is an investor, startup mentor and Non- Executive Director of CX360.
ROBERT KINKADE. CO-FOUNDER + DIRECTOR.
Robert Kinkade is a senior CX and digital transformation specialist. He has previously led EY's Digital Operations Practice across Asia Pacific and also Accenture’s Digital Customer Practice for Australia and New Zealand, and started his career with Nordstrom. Robert led the team that delivered the vision and architected the initial phases of the globally acknowledged Service NSW transformation, and has led high impact projects with Coles, Toyota, Fonterra, Qantas and Super Retail Group to name a few. Additionally, Robert has been recognised as one of the top omni-channel CX pioneers having helped numerous executives develop and implement their strategies. Robert is an active mentor and investor in the startup community, and is a Co-Founder and Director of CX360.
PAUL SMITTON. co-founder and non-executive director. BOARD CHAIR.
Paul is an accomplished global leader in loyalty and customer engagement around the world. He pioneered in developing the Airpoints program for Air New Zealand then joined Virgin Atlantic in the UK as their Head of Loyalty. Paul was appointed managing director for loyalty specialist - ICLP, firstly running North Asia from Hong Kong, then the European business for Zurich. With Qantas he helped transform Qantas Frequent Flyer into a $4billion loyalty business. Post-Qantas Paul led Aimia (the global loyalty leader) as Managing Director. Paul is currently CEO of AsiaMiles, Cathay Pacific’s loyalty arm and based in Hong Kong, and Board Chair of CX360
WARREN BILLINGTON. co-founder and non-executive director. ADVISORY board CHAIR.
Warren is a leader in customer data, its management, and optimisation. A co-founder in a start-up mobile marketing technology businesses subsequently sold in Australia to Mi9 (MSN) & also Merkle in the US, he was appointed CEO of Acxiom in Australia, then Managing Director of data identity specialist Signal across APAC. He has a passion for CX transformation and accelerating growth through data driven marketing strategies. He is currently CEO of Sypht, a Machine Learning platform startup backed by the BPAY Group and BCG Digital Ventures, and an active non-executive director of CX360 where he leads the businesses Advisory Board.
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